CFI Institute – Future of Finance
A Rocket Moon Client
Website Design and Content Management Project
The Work
CFA Institute is a global community of more than 100,000 investment professionals. The Future of Finance project was a global effort to shape a trustworthy, forward-thinking financial industry that better serves society.
SERVICES
Rocket Moon focused on designing and creating content for the Future of Finance project. Completely revised the online presence of this global effort to help strength the connection with CFA’s community and showcase the efforts behind this initiative.
- Developed short- and long-term content strategies and content plans.
- Lead ongoing cross-functional collaboration discussions that result in user-centric relevant content.
- Synthesized information from web analytics, usability testing and emerging web content practices.
- Provide guidance and direction of content strategy and brand quality to support business objectives.
- Gap-analysis of methodologies and develop plan for increasing efficiencies and effectiveness.
RESULTS
In close partnership with key stakeholders within CFA Institute, the Future of Finance project was positively received by current and potential CFA professionals. As a key initiative for the institute, the website gained high-level attention and traffic.
