A Rocket Moon Client
Chop Happy is the food blog of a home chef that lives in New York City.
Complete redesign with the goal of up-leveling the overall brand quality of Chop Happy across all current and new digital properties. The food industry is a highly competitive business in New York City and elevating Chop Happy as THE food blog that answers the “What do I make?” question by providing simple how-to recipes for tasty comfort food with a New York City twist.
The food blog’s unique visitors, bounce rate, and site visits quadrupled within a few months of the new website launching. As Social Media channels grew, the client became more comfortable with engaging with customers online fostering a vibrant community online. Consequently, the food blogger became recognized with appearances on TV and in other food-related publications.