SERVICES
- Defined and developed overall branding; elevated the user experience making it easy to connect with Allison.
- Created content voice and strategy making website easy to understand and approachable despite the topic.
- Worked closely with client to develop how she can use her website as an extension of her work and connections with her patients and their loved ones.
- Set up website back-end in a way that it makes it easy for her to maintain and manage.
- Provided guidance on pictures and artwork for future content to maintain and build her brand equity.
RESULTS
This project benefited from a client who understands that engagement online is just as important as her engagement with her patients. This project was a joy to work on and challenged me to design and position a website and its content that could potentially be “scary” for those that are needing Allison’s services for their loved ones. Within one day of the website going live, she already started receiving positive comments. She is thrilled with the outcome and is energized to continue using her website as a key resource for her patients.