SERVICES
- Developed branding in partnership with graphic designer.
- Created and designed new website leveraging new branding attributes, voice, logo and color palette.
- Developed content strategies and content plans for ongoing publishing. Instructed non-profit staff on how to write blog posts that user will read.
- Created an engaging way to showcase Sharp Again’s information for a diverse audience of individuals, caregivers and medical practitioners who are either faced with memory loss themselves or helping loved ones and/or patients.
- Provided guidance on content programming, imagery and engaging with an online community.
- Project continues to evolve as the non-profit increases its reach around the world
RESULTS
Having been involved with this non-profit for quite some time, it was a privilege to be a part of this team providing guidance on many aspects of managing a successful brand online. The results of our work so far have made a difference with overwhelmingly positive response to the new branding, content and website. The non-profit staff continues its work on building more content, imagery and establishing more engagement with their audiences.