Website Design and Content Management Project
The Work
Microsoft’s resource center for developers. Visual Studio is a family of products, tools, and technologies that you can use to build powerful, high-performance apps.
DROVE AND DELIVERED ONLINE STRATEGY AND INITIATIVES
- Directed and launched all site and content strategies to deliver engaging online customer experiences including website launches, information architecture, voice, content creation, SEO, user experience and editorial programming.
- Defined User Experience and content voice. Created Information Architecture. Audited, authored and edited content. Applied Search Engine Optimization best practices.
- Directed ongoing editorial programming and publishing of sites and blogs.
- Led Developer Community Team in defining and executing customer product feedback processes and all Developer Community initiatives including blogs, forums, user groups and events.
RESULTS
- Successfully overcame an aggressive product cycle, web property ownership issues, lack of UX approach, limited web budget and dependency on a hosting platform lacking customer and product support expertise.
- Successfully consolidated 11 disparate sites into one customer-focused site. Eliminated over 2,000 redundant and inaccurate web pages. Achieved Top 5 search results.
- Significantly increased unique users and customer satisfaction. Traffic continued on an upward trajectory averaging 6% increase in unique users yearly. Customer Satisfaction numbers increased an average of 20 points with the core driver being easy discovery of the information.
